This session will help healthcare professionals proactively combat health misinformation that undermines breastfeeding support, as most professionals currently respond reactively after false information has already influenced families' decisions. The presentation provides evidence-based strategies for creating "sticky" positive messaging and building community resilience against misinformation before it takes hold, shifting from crisis management to prevention.

Learning Objectives

By the end of this course, the participant will be able to:

• Apply the SUCCES framework (Simple, Unexpected, Concrete, Credible, Emotional, Stories) to create effective health messaging that combats misinformation.

• Develop proactive strategies for listening to community questions and coordinating resources to deliver positive health information before misinformation takes hold

• Implement social media amplification strategies to work collaboratively with other healthcare professionals and organizations to share evidence-based health information

Speaker

Jeanette McCulloch, IBCLC, is an experienced national speaker and presenter with more than 20 years of expertise in communications and women's health advocacy. As co-founder of BirthSwell, she has published research in the Journal of Human Lactation and presented at national conferences on topics including reaching millennial parents online, digital communications strategies for breastfeeding professionals, and combating health misinformation. She has spoken at conferences around the globe and has provided consultation and training to local, statewide, national, and international birth and breastfeeding organizations on strategic digital communications and social media engagement.

After viewing the video, please complete the following steps:

Pay for the CE Credit:
https://givebutter.com/Feb-2025-Webinar-Recording-Preparing-for-Health-Disinformation

Complete the quiz:
https://forms.gle/2iihRc6nff55YVJq9

Complete the evaluation:
https://forms.gle/CZjav4tuuVWzS83X9